Marketing Strategy For Sale Management

Marketing Strategy For Sale

Particularly electronic products, effective marketing strategy is needed. Marketing strategy included the following: market segmentation, market targeting and product positioning and product pendiferensiasian. Strategies for mentadi TOP BRAND in include: product strategy, pricing strategy, distribution strategy, promotional strategy, and strategy implementation, and control strategies.

Market Segmentation:
In practice, the strategy of market segmentation done in two ways, namely marketing and concentrated marketing differential

1. Concentrated MARKETING
Centralized marketing
Target only one segment with a unique marketing mix
Suitable for companies with small financial medium, because a small level of speculation.

2. Differential MARKETING
Marketing is different / distinguishable
Targeting multiple segments using individual marketing mix
Suitable for companies that have a very strong position within a product category
Have the power to compete with competitors
The purpose and benefits of market segmentation:

1. To guide the redesign or re-setting the position of a particular product, or the addition of a new market segment.
2. To identify the most appropriate medium to advertise goods / services produced,

Placement targeting Market and Product Positioning:

If the Market Segmentation is already running, targeting the market can be started, this can be seen of its kind and adapted to market needs for such products.

Product Strategy:
Sometimes companies have a variety of brands in accordance with its business portfolio. Each brand will serve an assigned target market by corporate-level strategy, functional or business unit. Sharp had a Plasma Cluster, and LG Neo plasma have to serve different target markets.

The selected target market is the "compass" for the entire marketing effort. Marketers will position your product or service in the minds of target consumers. Want to be perceived as what the consumer target, the core of the placement of this position, which is represented by brands. So when it was dealing directly with consumers, the brand strategy is a marketing strategy in itself, and the point is the positioning.

There are a number of criteria that must dperhitungakan positioning. First, position the brand was to be prominent in the eyes of customers, and customers are used as indicators of quality. Second, brand positioning should be based on actual brand power. This means that the promise given to consumers must be obeyed. Third, it must reflect the brand position of competitive advantage. There's no point if we position the brand is similar to the position of competitors. There must be felt by consumers differentiation, our products will not be treated the same. Fourth, the position of the brand must be communicated in a way that clearly and motivate the market, should not be too complicated.

Pricing Strategy:
Pricing has had a very extensive functions in the marketing program. Means how to set prices with the aspirations of our product mempertautkan target market, which means also must learn the needs, desires, and expectations of consumers. Speaking prices means talking about how high image quality and ekslusifitasnya. High or low price is very influential on the perception of quality, so it would determine the image to a brand or product. In the perception of consumers often apply the logic that the price of an expensive means good quality and low price means less quality. At a certain level of pricing means also talking about exclusivity. While we must consider many other factors involved, can be roughly said that the higher the price set relative to competitors, consumers also increasingly exclusive target. Seemed like a pyramid. Getting to the top of the smaller, the higher the price set fewer and fewer consumers being targeted.

Pricing is also talking about the product variations. If the products varies but is set for the same price it is a common perception that appears as a reflection of the quality of the product variations horizontally. It can also be used to explain variations in the vertical product with the storied quality. For example, there is a distinction on airline service quality service for economy class, business and first class with a different price levels.

with functions that are very broad, it is necessary that prices are strategic approach contained in the concept of pricing power. Power pricing at its core is how to manage the price as an strategic element to support the strategic positioning that has been formulated, and of course also can support overall business objectives.

Management of this price would not escape the pricing Objectives quite diverse, ranging as a means of growth to reach profit, revenue gain, image shifting, and to establish new products. Determination of pricing these objectives within the broader strategic framework, corporate strategy or marketing strategy.

In general, differentiated pricing strategy based on three main foundation to cost-based pricing, pricing based on demand and based on the competition. These three basic strategies that can be described using various approaches in pricing.